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Alicia Peirce Kasch

Vice President, RIBUS, Inc.

Area of Expertise: Communication, marketing, advertising, management, clean label, plant-based, natural and organic ingredients

Alicia Peirce Kasch, vice president of RIBUS Inc., is a third-generation entrepreneur having grown up working in and around the family business for her entire life. She graduated cum laude from The Missouri School of Journalism at the University of Missouri, where she earned her bachelor of journalism degree with a concentration in strategic communication. Kasch started her career in advertising for Anheuser-Busch, MillerCoors, The Monsanto Co., and then served as a digital project manager at Nestlé Purina PetCare Co., before

returning to the family business and joining the RIBUS team full-time in 2017. At RIBUS, Kasch started out as the global account manager, focusing on the eight distributors that represented RIBUS around the world, then went on to manage the sales representatives in North America as well. With more than 200 representatives globally, and selling into 30 plus countries, Kasch is versed in managing multiple facets of the business. Under her leadership, RIBUS hit four consecutive record-breaking sales years and expanded into three new international markets.

RIBUS, which stands for Rice Ingredient Business United States, is a raw ingredient supplier that provides clean label, plant-based ingredients to the food, dietary supplement, pet and personal care industries. Founded in 1992 by Kasch’s father, Steve Peirce, and her grandfather, Jim Peirce, RIBUS has been a family owned business for more than 30 years. With Kasch’s leadership, currently serving as vice president, RIBUS will remain a family owned business for many years to come. RIBUS is the Original Clean Label Ingredient Company® that supplies American-made natural and organic, plant-based ingredients.

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