Anand Swaroop, Ph.D., is a biochemist, founder and president of the evidence-based nutritional ingredient supplier Cepham and co-founder of Nutrify Today. He earned a Master of Science degree in biochemistry and a doctorate in chemistry from the University of Allahabad, one of India’s most esteemed universities. After a decade in the pharmaceutical industry, he left a lucrative career to devote his expertise to bringing traditional Ayurvedic ingredients from India to the United States. For the next 20 years he developed innovative ingredients for the natural product industry through Cepham. Swaroop’s diverse experience in research, quality assurance, product development, manufacturing and marketing has given him a unique and multidisciplinary perspective on the industry. Today, he shares his insights and knowledge with entrepreneurs and scientists through Nutrify Today with the vision that healthy people can produce healthy societies.

Cepham was founded in 1978 as part of India’s science and technology boom. Its early focus was on sharing the healing powers of Ayurvedic ingredients for health and wellness worldwide. Identifying new and active ingredients in Ayurvedic plants continues to be the focus of the company’s pioneering work with headquarters in Somerset, New Jersey, and manufacturing bases in India, China and Africa. As an innovator in using blockchain technology, by being one of the first in the natural products industry to partner with TagOne®, Cepham received the 2021 NBJ Award for Supply Chain Transparency. Cepham is a vertically integrated ingredient company, handling everything from research to clinical studies, to manufacturing to distribution for herbal extracts, branded ingredients and phytochemicals with the goal to shorten the supply chain and make dietary supplements affordable.

In 2020, Swaroop co-founded Nutrify Today, a one-stop business development platform for the natural products industry that helps facilitate and launch innovative, evidence-based nutraceutical business ideas worldwide.

In addition to being an entrepreneur and leader in the pharmaceutical and nutraceutical industries, Swaroop was selected as a Fellow of the American College of Nutrition in 2016. He is a highly sought-after speaker at national and international scientific and business conferences and has written many textbooks on biochemistry, supply chain management, and functional foods and ingredients and is the author of multiple peer-reviewed publications. Swaroop currently serves as a member of the task force constituted by the Government of India to recommend the development of Ayurvedic medicine for India’s nutraceutical sector and for other countries worldwide.