Video: “Do Love & Marriage Go Together Like Marketing & Public Relations?”



Ideally, companies should be engaged in marketing, advertising and public relations strategies that work synergistically together. Problems and frustration can arise when tools and techniques from each practice are used inappropriately for the exact same goals. Before you engage in a public relations program, understand how it differs from marketing, why your company needs it, and how you can leverage four tools you already have to build your own successful PR program.